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TRANSform Our Media

 

We are a group of high school students hoping to take a stand on the lack of transgender representation in media. Specifically, we are raising awareness as well as petitioning companies such as Forever 21 to support trans/gender non-conforming models in their marketing. As many transgender youth are forced out of their homes due to lack of acceptance in their families, we believe that it is necessary for major corporations/companies to promote trans models in their advertisements so that young transgender kids as well as their parents feel comfortable seeing people who may not fit into the box our society attempts to build around them. Marketing and advertisement is ingrained in America's DNA. We need to see trans faces in our advertisements in order to normalize the fact that gender and gender expression isn't limited to a binary structure anymore. 

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